Michael Kors Success Story as a Fashion Designer in Brief
It is always interesting to follow the success story of today’s famous people like Michael Kors. The man was born on August 9th, 1959 as Karl Anderson Jr. Nowadays the famous Michael Kors success story is circulating on his brand in the same name as his name. His name that he used today as a brand was changed following the marriage of his mother to Bill Kors. It is reasonable to see that Kors’ business is in the scope of fashion because his mother was a model, Joan Hamburger.
Nowadays he has his brand that designs and sells accessories, footwear, jewelry, watches, fragrance, and ready-to-wear for both men and women. Michael Kors success story with his persona brand started in 2002 by releasing his menswear line. At that time he was in the famous French house Celine as a designer from the year 1997. He eventually left Celine to concentrate further on his brand that has grown rapidly ever since.
Initial Career as a Salesperson
His journey to success is pretty much like other famous names like Bill Gates and Steve Jobs. In which Michael Kors was unable to finish his study in New York’s Fashion Institute of Technology. He enrolled as a student there for only 9 months before eventually getting a job as a salesperson in Lothar’s boutique in 1977. He became a visual display head and designer for the boutique later on when eventually the fashion director of Bergdorf Goodman across the street noticed him.
That was his time to go bigger and further by showing his collection of items in the store of Bergdorf Goodman. Eventually, in 1981 he launched a women’s label under the name Michael Kors at the store of Bergdorf Goodman. Going further in 1990 he launched KORS Michael Kors under the scope of a licensee. There was a filing of Chapter 11 in 1993 that put the KORS on hold until he eventually emerged back in the business in 1997 to continue the glorious Michael Kors success story.
A Popular Fashion Designer in Modern Times
Along his time in Celine, he succeeded in boosting the popularity of the house by creating ready-to-wear lines and accessories to sell. After leaving Celine in 2003 he launched the MICHAEL line of Michael Kors in 2004. Until today the brand Michael Kors continues to grow and offer its great products globally. That is a brief of Michael Kors success story, a famous American fashion designer of today under the scope of Capri Holdings Limited alongside Versace and Jimmy Choo.
Early life and Career of Michael Kors
Being known as one of the top American fashion designers, Michael Kors has gained even more popularity by being one of the judges of the American television show, Project Runway. He is also famous for being the one who designed the dress of Michelle Obama for the first official portrait. This reading will get you the insight into the early life and career of Michael Kors will hopefully lead us to get to know him more.
Michael Kors’s early life
The early life and career of Michael Kors must be started by the designer’s early stage in life. Born and raised on Long Island, New York on August 9, 1959, Michael Kors was originally named Karl Anderson Jr. He then moved to the city to attend the Fashion Institute of technology. Kors did not finish his education and dropped out after 2 semesters.
When Kors was a toddler, he already became a model who appeared in products’ national campaigns like toilet paper and cereal (Lucky Charms). His parents were divorced when he was young. Then he got the name when his mother remarried a businessman named Bill Kors. His first and middle name was chosen by himself. For the marriage, his mother even let him design the wedding dress.
Michael Kors’s early career
Growing up in Merrick, a suburban area in New York, Michale Kors had been gathering any fashion knowledge that he could get. He stated that he would get super excited whenever Vogue came, which was once in a month. He also said shopping is something that he loved.
Moving to New York City to attend the Fashion Institute of technology in the 1970s. The college life lasted only about two semesters before he dropped out. He got work in a French Boutique Lothar’s in 1978 and there he was allowed to design and sell the first one of his fashion collection. It turned out that the collection he designed was well accepted by the market making him able to start his fashion line. Kors’s first women fashion collection was launched in 1981.
The collection was sold in the department stores Bergdorf Goodman. Also in Saks Fifth Avenue which was categorized as high-end. He was traveling across the United States to sell his collections. The way he was selling the collection was to sell it at trunk shows. The show then attracted attention from the fashion editor. Anna Wintour and Barbara Walters are among those who were interested in the collection. Early life and career of Michael Kors would have an impact on his journey in the fashion industry and showbiz until now.
Michael Kors Brand and Fashion Line
You may be one of the fans for Michael Kors brand and have some of the collection in your closet. The simple but elegant designs can capture anybody who loves the style. But how far do you know about Michael Kors both as the brand of fashion or the designer himself? Well, sit tight because you will be given a lot of information around the topic.
Michael Kors life story
Having always been interested in fashion since a little kid, Kors went to fashion college in New York. He was attending the Fashion Institute of technology only for 2 semesters. He dropped the college to work in a small boutique. At the age of 23, he was able to convince Anna Wintour, now editor of Vogue to view the collection he designed. Now he is one of the most knowledgeable designers in New York City with an expanded line of collections.
Michael Kors brand timeline
Following Michael Kors brand timeline will give us a sight on how the brand started and how the journey was until it became the brand that we know today. The fashion label was established in 1981 and just in two years, it has got the first award which was given by Dupont. In 1997 the brand launched the menswear line.CFDA womenswear designer of the year was one of the greatest awards given to Michael Kors. Michael Kors was awarded the CDFAin 1999.
Expanding the line, Kors launched its first perfume in 2000 and it is called Michel Kors. a year later in 2001accesorries were also launched. 2002 is the year when Kors released a full-blown men’s line. In the next year, Kors was given a CDFA designer of the year for menswear. In 2004, the Michael Kors brand went with the new line and set out more than 300 stores all over the United States.
One year later, the next fragrance was launched and it is called Island Michale Kors. The company then started expansion in 2006. The new next fragrance was launched with the name Very Hollywood Michael Kors in 2009. Two major things happened in 2010 when the line started to expand to Japan and CFDA gave the Geoffrey Beene Lifetime Achievement Award to Michael Kors.
The Reasons to Buy Michael Kors Products in 2020
Michael Kors is a very popular brand of fashion nowadays with a lot of products to choose from. It is the line of products designed by the famous American fashion designer named Michael Kors. It mainly offers its products in the luxury segment of many things such as jewelry, accessories, and ready-to-wear for men and women. Despite the high price of the items offered by the brand of Michael Kors, there are always reasons for buying Michael Kors especially today.
Popular and Strong Brand
The brand of Michael Kors has been in the market for rather long. It was back in 1981 that the first line of products from Kors became available for people to buy. It is only reasonable for a brand to stay within the market for a long time to be strong and popular. In another word, it can be said that Michael Kors is a result of good branding. Just think of Coca-Cola that has been at the top level of the soda drink market for a long time. Thus there is no denying of the proud feeling in buying Michael Kors today.
Various Products for Everyone
When it comes to Michael Kors, it has everything from head to toe for everyone to choose from. Right on the official website of it, there are the tabs of clothing, watches, handbags, shoes, accessories, and even gifts. It provides all of those items at the highest level of both quality and appeal. It means that buying Michael Kors is easy under any circumstances about the purpose of buying them.
Worldwide Coverage
The brand of Michael Kors is a global brand that can be found all around the globe today. There are licensing partners throughout various parts of the world where the products of Michael Kors can easily be purchased. It is easy to find them in some of the most renowned cities in the world that include Rio de Janeiro, Shanghai, Hong Kong, Tokyo, Seoul, Dubai, Istanbul, Munich, Paris, Milan, London, Chicago, Beverly Hills, and New York.
Michael Kors and Fashion: The Success and Project Runway
If you are one of the fans of Michael Kors’ design, you may know well that simple and elegant are the two main characters of his designs. This can be considered as one of the factors of why Michael Kors’ success in fashion design is obvious. Being part of the judges for one of the most-watched American television shows, Project Runway also contributes to his fame and success.
Success in Fashion design
Aside from having an elegant and simple design style. Michael Kors’ s unique selling techniques had supported his success even as early as the start of his career. He traveled all over the United States to promote his design in a different way which was called the trunk shows.
Trunk shows were a small fashion show that was done in private homes. At the age of 23, he was able to convince Anna Wintour who was an editor for New York Magazine to see his collections. In his earlier journey of fashion designing. He would only be able to display his collection on his apartment bed. Soon he had a public figure like Barbara Walters to be one of the fans for his collection followed by awards for the designs he had made.
The early ’90s were hard for Kors forcing him to file for bankruptcy. Several years passed and Kors had got back on his feet in 1997 and launched the items in his fashion lines at a lower price. At the same time, he also worked for a French fashion house, Celine, as the creative director.
He had the position for 6 years and while holding the job he was continuing and even expanding his fashion line by launching accessories, menswear, and even perfume lines. Michael Kors’ success in fashion design is also marked by the awards that he gained. The coveted Menswear Designer of the year was won by him in 2003. This award is given from the Council of Fashion designers of America.
The Project Runway
Project Runway was a new television program in the United States back in 2004. Michael Kors was assigned to be one of the judges in the http://128.199.249.99 show. Premiered in December 2004 the show was a hit. Kors almost turned down the offer to be one of the judges. Because he thinks the idea of fashion on television is silly. Kors was loved by the fans of the show for his witty and blunt comments.